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V by Crown

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Crown Group
Project Type:
45 Macquarie Street, Parramatta NSW
AJ+C & Koichi Takada Architects
Crown Group
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This Project

Designed by multi award-winning Allen Jack + Cottier architects, together with celebrated architect Koichi Takada, V by Crown Group is a 28 storey tower of 431 residential and 159 serviced apartments in Parramatta with sweeping views across Sydney’s skyline and Parramatta’s Heritage Parklands.

V by Crown Group’s 28 floors of residences are designed to soar dramatically above a retail podium, and the luxurious glazed exterior will mirror the energy of its bustling surroundings in the city’s commercial district.

V by Crown Group is a development the Parramatta community can be proud of. The development celebrates the heritage of the precinct and sets a benchmark for greater Western Sydney. Rising from Parramattaʼs most significant site on Macquarie Street, V by Crown Group is a meeting point of residential, retail and commercial, and heralds a new era in the cityʼs built history.

This development was designed to achieve a minimum:

Project Engagement

Project engagement on this development was in the following technology areas:
Technology Concept Design
Schematic Design for Integration of Systems for Residential & Serviced Apartments
Functional Requirements Documentation for Building Automation Services
Building Automation Systems Network
Energy Management System
Embedded Network Design for Power and Water
Design Coordination
Project Coordination
Risk Mitigation


Meld was engaged by Crown Group to assist with the design development of a range of building technologies for the serviced apartments component of this project.

This project had already commenced when Meld Strategies was engaged. Our role was to develop a technology concept design that could utilise existing infrastructures where possible but still align to the future direction of technologies being used across a range of Crown Group Developments. A key design principle was to ensure that a reliable and consistent user experience is provided for guests of the hotel.