V By Crown

45 Macquarie St, Parramatta, NSW



Designed by multi award-winning Allen Jack + Cottier architects, together with celebrated architect Koichi Takada, V by Crown Group will be a shining 28 storey tower of 431 residential and 159 serviced apartments in Parramatta with sweeping views across Sydney’s skyline and Parramatta’s Heritage Parklands.

V by Crown Group’s 29 floors of residences are designed to soar dramatically above a retail podium, and the luxurious glazed exterior will mirror the energy of its bustling surroundings in the city’s commercial district.

V by Crown Group is a development the Parramatta community can be proud of. One that celebrates their heritage and sets the benchmark for greater Western Sydney. Rising from Parramattaʼs most significant site on Macquarie Street, V by Crown Group will be a meeting point of residential, retail and commercial, and heralds a new era in the cityʼs built history.


Project engagement on this development was in the following areas:

  • Technology Concept Design
  • Schematic Design for Integration of Systems relating to Serviced Apartments
  • Functional Requirements Documentation for Building Automation Services
  • Building Automation Systems Network
  • Energy Management System
  • Embedded Network Design for Power and Water
  • Design Co-ordination
  • Project Co-ordination
  • Risk Mitigation


Meld was engaged by Crown Group to assist with the design development of a range of building technologies for the serviced apartments component of this project.

This project had already commenced when Meld Strategies was engaged. Our role was to develop a technology concept design that could utilise existing infrastructures where possible but still align to the future direction of technologies being used across a range of Crown Group Developments. A key design principle was to ensure that a reliable and consistent user experience would be provided for guests of the hotel.

Crown Group



Project Website



November 2015