UTS - Digital Wayfinding 

Ultimo, NSW



One of Australia’s leading wayfinding and branding designers BrandCulture, approached Meld Strategies to work with them to develop a campus wide digital wayfinding strategy and system to complement the new UTS signage designed by Frost* design.

The complex geometry of the totems required a range of cutting edge design techniques including computer modelling to create 3D printed maquettes, use of 1 to 1 details to prove construction techniques, and the sourcing of special hinging mechanisms to access the electronics from as far afield as France.

Internally, a whole range of technologies had to be incorporated including a WiFi hotspot, security cameras a video screen and a unique digital wayfinding insert that incorporates NFC, QR code and iBeacon technology. The wayfiding elements of the signage allow users to lookup a map of the university, locate rooms, see contents of the sign in front of them, translate the sign, read the contents of the sign out using text-to-speech technology.

The end result? A wayfinding totem far smarter than your average sign and certainly a sign of things to come.


Project engagement on this Digital Wayfinding project was in the following areas:

  • Project and Site Assessment
  • Stakeholder Interviews
  • Strategy Development
  • Concept Design
  • Schematic Design
  • Industrial Design
  • Network Communications
  • Prototyping
  • Application & Website Design and Development
  • Prototyping
  • Project Co-ordination
  • Presentations


Working in collaboration with BrandCulture, Meld Strategies developed a strategy for Digital Wayfinding at UTS.

The basis of the Digital Wayfinding strategy was to use smartphones instead of wayfinding kiosks. The solution had to use ubiquitous technologies that could be accessed by students, staff and visitors using a range of smartphone types. the solution also had to meet particular accessibility and language translation needs.

University of Technology Sydney